Try to get as specific as possible! Are they a certain age or demographic? What adjectives describe them?
This allows me to better understand your market + competition. We want to make sure to steer away from visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
Are they fun and whimsical, clean and professional or sophisticated? Think in terms of your business, not just brands you personally identify with.
Ex: script, bold, light, hand drawn, custom lettering